Media Convergence

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What is Media Convergence? What do you think about Media Convergence?

Media convergence is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres and audiences (Jenkins 2004). Media convergence brings together the “three Cs”—computing, communications, and content.

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We are entering an era where media will be everywhere and we will use all kinds of media in relation to each other. Nowadays, our cell phones are not simply telecommunications devices but they also allow us to play games, download information from the internet and receive and send photographs or text messages. Smart phone makes us convenient as it is multifunction.

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The process of media convergence has wide-ranging positive effects by making certain technologies accessible to more people. Almost anyone in the world may be contacted via multiple platforms, news is available from countless sources and everyday activities are becoming easier by the second (Tapp 2011).

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According to Jenkins (2004), media convergence impacts the way we consume media. A teenager doing homework may juggle four or five windows, scanning the web, listening to and downloading MP3 files, chatting with friends, word processing a paper and responding to email, shifting rapidly between tasks. And fans of a popular television series may sample dialogue, summarize episodes, debate subtexts, create original fan fiction, record their own soundtracks, make their own movies – and distribute all of this worldwide via the internet. A lot of peoples especially teenagers spent more than 9 hours on internet or electronic devices.

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There are a considerable number of effects of convergence on society. Media convergence is something that impacts us all down to our every day life and such has become the way of life that society adapts and changes accordingly. First we started only with written letter, then we proceeded to the ones that were typed on a typewriter, followed by the Fax and email, to the point where we now send a video or voice mail. Now, the pinnacle of convergence would be where an illuminated graphical figure would pop out of our gadgets to deliver a mail, orally, or graphically.

It goes without saying that media convergence is a speedy process affecting our careers too. It is getting more and more competitive out there as one need to start learning the converged technology as soon as it appears. Not only this but entire offices and distances in two places have shrunk. Papers are slowly disappearing from officers and certain slow working tools such as pens and typewriters are also disappearing (Scholasticus 2010).

For my opinions, media convergence makes us convenient but convergence also meant the market moves faster and products are easily outdated and may be replaced quickly as people try to keep up with technology.


Jenkins, H 2004, The Cultural Logic of Media Convergence, International Journal of Cultural Studies, vol.71, no.1, pp33-43.

Scholasticus, K 2010, What is Media Convergence, accessed 20/09/12,

Tapp, V 2011, Media Convergence: For Good or Evil?, accessed 20/09/12,


One thought on “Media Convergence

  1. I agree to the point where media convergence has an impact to all of us. We could see that now even though there is television at home, people are starting to use their mobile phone to see news too. The old media and new media have all collide with each other into the one device we can see it everywhere today, the smartphones. There are many applications that are available in the smartphones allowing us to access at information we need without seeking other media. Like 3D games are available, news and weather news, sports video, messaging and also all the social network are available. It does have a large impact on our daily life as we become more and more depended on the devices we have, no longer it is a want but a need to us.

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