Apple VS Android

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Android devices seem to be gateways to life with an Apple. According to the latest survey/infographic as posted by one of the smaller market research firms. That survey claims 22 percent of Android users plan to move to an iPhone within the next six months.

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Loyalty

iPhone habits are different. There, 87 percent of existing iPhone users plan to buy a new iPhone in the next six months; and just 9 percent intend switching to Android. In other words, current Android owners are 2.4 times more likely to switch to an iPhone than vice versa. In other words, one-in-five Android owners aren’t happy with those devices, and would prefer to use an Apple phone. The research also found that 23 percent of US adults who plan to buy a smartphone in the next six months don’t own one already, while 73 percent of those currently on Android devices will purchase a new Android device in the next six months.

Here’s a few reasons consumers might choose to switch:

1. Not every Android device is equal: 

High-powered devices (such as some Galaxy phones) cost around the same as an iPhone; while less well-featured Android devices only offer partial sets of the features purchasers might expect from the OS. In other words, when you get an Android you may not get everything you expect.

2. Android is a malware minefield:

Most consumer users don’t want to be fiddling with security settings or reading about the latest malware scares. They don’t want to personally vet every app they choose to download, they don’t want to become their very own security expert. They don’t care about rootkits. They don’t even know what rootkits are.  They don’t even want to know what they are. They just want to use their phone.

3. Android’s update system is insufficient:

While Microsoft at least delivers security updates to all current users, Android updates are delivered through a Byzantine route. This means not every update is made available to every device. This means Gingerbread is still in use on 57.2 percent of Android devices, but Gingerbread is stale — the OS was first introduced in December 2010. Over half of Android devices used today are already old.

 

Differences

Apple’s experience is different.

You get to choose between three different iPhone models (though 78 percent of iPhone 4S owners will opt for a 5 in the next six months). All current models are upgradeable with the latest security and OS updates. Apple supports its devices across a three-year window, so an iPhone 4 is still supported, even though it was introduced in 2010. When it comes to device quality, Apple doesn’t stint.

That’s not to say Android is a bad platform. Android dominates the smartphone market and seems likely to do so in future. It is important to note that the market is relatively new and subject to further disruption and change.

References:

Evans, J 2012, Why are Apple iphone users more platform loyal than Android users are? , accessed 4/11/2012, http://blogs.computerworld.com/ios/21055/why-are-apple-iphone-users-more-platform-loyal-android-users-are

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